I help Companies to
Establish Brand Portfolio
& Launch Products
Shaira Zahin Khan
Strategic Portfolio Manager & Product Launch Expert
I'm Shaira, a brand portfolio specialist and product launch expert bridging the worlds of luxury and fashion for 10 years, launching 1900 SKU’s annually.
With strong analytical and strategic skills, I manage end-to-end product lifecycles, build vendor relationships, and drive financial objectives through data-driven decisions and cross-functional collaboration. I have consistently achieved 20%+ year-over-year business growth and an 82% sell-thru rate. Now, I am committed to driving impactful changes and advancing innovation in the global fashion arena.
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PROFESSIONAL EXPOSURES
Skillset
Product Launch - Consumer Centric
Developing comprehensive strategies for successful product launches, crafting customer-centric strategies for ROI growth while maximizing sell-through rates with effective SKU management.
Brand Management
Strategically curating and nurturing brands for optimal market positioning and impactful product launches.
Business Development
Identifying opportunities, forging partnerships and driving revenue growth through market expansion initiatives.
Tailored Marketing Strategies
Aligning with objectives, leveraging insights for brand visibility, engagement and sales growth.
Enhancing efficiency, fostering vendor relationships for timely, cost-effective, quality product delivery.
Supply Chain & Vendor Management
Mentoring & Team Leadership
Proficient mentoring and providing guidance, fostering collaboration, and driving success through aligning team efforts with strategic objectives.
Testimonials
Monir Bhuiyan
Product Manager
APEX FOOTWEAR LIMITED, BANGLADESH
“I have had the pleasure of working closely with Shaira for 5 years. Throughout our collaboration, she has consistently demonstrated a remarkable level of professionalism and expertise in products of the retail market. She approaches every task with diligence, speed to market, attention to detail and a strong sense of accountability, ensuring that projects are completed to the highest standards and within deadlines. Shaira is also a good team leader with a blend of excellent communication and interpersonal skills, a good planner to make products accessible to the market and gain profitability for the company. She has a strong competence in both footwear products and non-footwear luxury products. She is a consummate professional who brings expertise, dedication, and a positive attitude to the workplace.”
S M Abdul Kayum
Method Engineer | Rubber Elastomer Team
DECATHLON SPORTS INTERNATIONAL, FRANCE
“Ridiculously energetic is the phrase that comes to mind when I think about Shaira. I had the pleasure of working with her on some events and collaborating on some projects. I was surprised to see her focused on Project and working hard as well. The most fascinating to see that she's able to think in an innovative way and based on less environmental impact. I wish her progressive career and being an asset to the corporate arena.”
Siera Fountain
Masters on Product Innovation
VCU, USA
“Shaira is a hardworking and dedicated team member. She is always kind, enthusiastic, and helpful. She has a keen eye for detail and is stylish creator and problem solver.”
Mason Miles
Masters on Product Innovation
VCU, USA
“Shaira is a joy to work with. She is a beacon for positivity and innovative thinking. She can effectively problem solve, not stopping until she finds the solution. Shaira is capable to handle any problem that she is faced with”
Cael Parker
Masters on Product Innovation
VCU, USA
“I love being able to work with Shaira. She brings so much knowledge with sourcing and production. I was fortunate to work with someone so hardworking and timely. Truly an amazing teammate!.”
