I've been a resident of the luxury world for 9 years and counting. I've created, styled, critiqued, consulted, planned, forecasted, launched, analyzed, budgeted, organized and directed.

I always care about long-term results and help to bring in the target audience, engage the users on-site, influence them in brand engagement, convert them to customers and delight them after their visit.

When I'm not styling and directing, I provide the dynamic world of fashion with strategic business planning expertise that shapes the future of the industry. Guided by insights into market trends and consumer behavior, I orchestrate cross-functional teams to execute innovative product strategies, driving business growth and optimizing sales based on data-driven decisions. From inception to execution, my analytical leadership and problem solving skills fuel continuous business development, establishing me as an innovative leader in the ever-evolving fashion landscape.